Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the Turkish National Agency. Neither the European Union nor the granting authority can be held responsible for them.

Module 5: Reporting, Communication and Branding

Transparency and Credible Communication

The module supports SMEs in preparing structured reports, communicating ESG performance and embedding sustainability into branding without making misleading environmental claims.

Learn how to communicate ESG performance clearly and responsibly. Develop a practical sustainability report, select relevant information, integrate ESG into business communications and reduce the risk of greenwashing.

Key topics

  • ESG and sustainability reporting
  • Selecting material information
  • Data presentation
  • VSME-aligned reporting
  • ESG communication
  • Brand identity and sustainability
  • Stakeholder communication
  • Transparency and ethical communication
  • Identifying and avoiding greenwashing
menu